WHITE is inspired by the notion that all projects and business are unique and require a tailored, bespoke solution to ensure the most successful outcome. WHITE is about creating new lifestyles whether personal or commercial in HOSPITALITY | SPA | WELLNESS | FITNESS
At WHITE we able to share our wealth of knowledge, through concept, design and management.
To be recognised as a leading innovative, visionary wellness business consultancy. Continually building stakeholder loyalty and value.
Effective and Open Communication
Demonstrate High Integrity
Better Every Day
Founder and Managing Director
With over 25 years of experience in the hospitality, spa, wellness, fitness and recreation industry. Barry is passionate about developing authentic, unique and innovative experiences. Whilst ensuring sustainable commercial viability. Continually striving to redefining operational and commercial boundaries with entrepreneurial drive.
Barry has the ability to unite a team around common goals, inspire them to take bold actions and lead them to overcome obstacles to contribute their efforts to significant new heights of success. He has a proven track record of initiating and inspiring cross-functional teams to deliver on multi-disciplinary projects, by leveraging his skills in influencing, leading, negotiating and delegating.
SEASONED HOSPITALITY / WELLNESS EXECUTIVE
Barry is a senior executive with global leadership experience in world-class luxury and lifestyle brands including Conrad Hotels, The Landmark Group, Langham Hospitality Group, Shangri-La Hotels & Resorts and Niccolo Hotels & Resort. His broad industry experience, in-depth hospitality wellness expertise has all combined to amplify the success of the businesses he has led.
Barry is a leading industry change maker and visionary, regularly appearing in key conferences as a speaker and panellist to share his success matrix and opinion. Including World Spa & Wellness Conventions, Global Wellness Summit and Asia Pacific Spa and Wellness Coalition Roundtable
STRATEGIC PROJECTS AND OPERATIONS
Barry is a strategically focused, results-oriented leader with a proven track record in delivering projects on time, within budget and with outstanding results. Throughout his career he has demonstrated an innate ability to establish a brands authority in new markets, respecting their heritage and narrating their story.
By developing creative project and operational concepts, he has successfully and strategically aligned the business to their respective target audiences. His multi-disciplinary approach, has helped him to lead and support the companies in his portfolio to unparalleled growth and expansion.
Completed 20 hotel and resort pre-openings and renovations projects and oversaw 20 active new developments.
Global Wellness Day Ambassador for Hong Kong (www.globalwellnessday.org)
Judge for Destination Deluxe Awards
Judge for the Asia Spa Magazine Awards
Broad Member of Asia Pacific Spa & Wellness Coalition (www.apswc.org)
Judge for the World Spa & Wellness Awards
Member of the Global Hotel Network – Brand & Investors Committee
Member of the International Spa Association
Industry panelist at Global Spa Summit
Industry panelist at European Spa Conference
Industry panelist at COSMOPROF Asia Spa Conference
Recognition and Awards
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